Latest about Advanced Advertising

Pixabay

How Will ATSC 3.0 Transform TV Advertising?

By James Careless published

More data + IP = Better ROI

NextGen TV
Stock

Survey: Marketers Report Obstacles to Managing Linear and Digital Campaigns

By George Winslow published

Audience targeting is the primary benefit of merging linear and digital data, according to poll of over 300 TV marketers by Yahoo Advertising

Research
Latency

The Power of Advanced TV Advertising: Addressability or Reach Extension?

By Will Offeman published

Our economic climate is changing, and the promise of hypertargeting hasn’t quite delivered on its promise

Opinions
TiVo

TiVo’s Horstman Talks CTV & Advanced Measurement

By George Winslow last updated

The move to ad-supported streaming services is important for advertisers and “the health of the U.S. economy,” he said

Business
Gated

CTV Advertising Needs Gated Communities, Not More Walled Gardens

By Serge Matta published

The case for a more open approach when it comes to sharing data

Opinions
Gray Television

Gray TV Deploys Matrix Solutions’ Admiral Media Sales Gateway

By Phil Kurz published

Phase one includes sales proposal system for linear TV

Innovid

Innovid Signs Multi-Year Deal With Fox to Measure Ad Performance

By Susan Ashworth published

Partnership designed to improve measurement of ad delivery and prioritize analytics to prove the value of converged TV

VO

Viaccess-Orca, Ateme Launch ‘Personal Live Channels’ Service

By TVT Staff published

New offering simplifies creation of VOD-to-live and personalized live channels with targeted ads

Products
Marketron

Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenues

By TVT Staff published

New tool allows broadcasters to benchmark results with industry averages

Products
Charter

Charter's Spectrum Reach Adds Streaming to Ad Portal's DIY Capabilities

By Tom Butts published

Update integrates streaming TV advertising into Ad Portal

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