Churn
Latest about Churn
![young people](https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/N374mAJLU5Qezk9VryaNFP-1200-75.jpg 1200w)
Gen Z Streamers Most Likely to Cancel Subscription Streaming Services
By George Winslow published
60% said they had canceled one or more services in the past six months with price increases being the main reason
![Kantar](https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/8Hymt8HXER32uUDvDYRTRj-1200-75.jpg 1200w)
One Third of New SVOD Subs Are “Serial Churners”
By George Winslow published
New data from Antenna shows that customers who regularly cancel services make up a growing proportion of new SVOD subs
![iStock](https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/2c5bH4pa9FrZkQiDYB765Z-1200-75.jpg 1200w)
Parks Survey: Annual Streaming Churn Rate Hits 47%
By George Winslow published
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
![image of remote and a wall of video](https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1200-75.jpg 1200w)
Survey: Consumers Are Reaching `Peak TV’
By George Winslow published
Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub
![image of remote and a wall of video](https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1200-75.jpg 1200w)
Parks: Streaming Video Churn Rate Holds Steady at 47%
By George Winslow published
High churn rates mean constantly shifting strategies for acquiring subs
![Pixabay](https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/WuoBJWDNpa8PhCDFWXEV4k-1200-75.jpg 1200w)
Survey: Netflix Remains Top `Must Have' Streaming Service
By George Winslow published
Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com
![Tubi audience data](https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-320-75.png 320w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-450-75.png 450w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-500-75.png 500w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-650-75.png 650w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-840-75.png 840w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-970-75.png 970w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1024-75.png 1024w, https://cdn.mos.cms.futurecdn.net/3DHVUBNWxdBBMy8FUrFjgX-1200-75.png 1200w)
Tubi Passed 5B Streaming Hours in 2022, Up 44%
By George Winslow published
Large numbers (57%) plan to cut pay TV and subscription video services with the average person is looking to cut 3 of their 5 existing video services, the Tubi survey found
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