Latest about CTV
What's the Future of the TV Experience Going to Look Like?
OPINION Despite the rise of streaming services and CTV, traditional television is still prevalent
Samsung Ads Partners with BrightLine to Expand Actionable Ad Offerings
The partnership will make CTV advertising campaigns more outcomes-driven and provide advertisers with more interactive ad options
Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads
Streaming viewers are also much more likely to be co-viewing content with others
Adoption of Ad-Supported Streaming Soars Past SVOD
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
Study: Brazilian, Mexican Connected TV Uptake Growth Exceeds 90%
The growth from Q1 ’22 to Q1 2023 exceeded FAST channel adoption in the United States according to Amagi
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
Sharp Adopts TiVo’s OS for Smart TVs
Sharp is the second major partner to adopt TiVo’s independent media platform and operating system
Nexxen Partners with Lumen on Attention Measurement
They will deliver an holistic attention measurement solution
