CTV
Latest about CTV
![image of remote and a wall of video](https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/CC4we8pRYdxgZUHGxqZMV6-1200-75.jpg 1200w)
What's the Future of the TV Experience Going to Look Like?
By Tom Cheli published
OPINION Despite the rise of streaming services and CTV, traditional television is still prevalent
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1200-75.jpg 1200w)
Samsung Ads Partners with BrightLine to Expand Actionable Ad Offerings
By George Winslow published
The partnership will make CTV advertising campaigns more outcomes-driven and provide advertisers with more interactive ad options
![LG](https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/5L63PqyddbbGcpRPzx67d8-1200-75.jpg 1200w)
Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads
By George Winslow published
Streaming viewers are also much more likely to be co-viewing content with others
![Pixabay](https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/EiwvB9MVJSk5UZjFu9Pju5-1200-75.jpg 1200w)
Adoption of Ad-Supported Streaming Soars Past SVOD
By George Winslow published
83.7 million U.S. CTV households are using ad-supported streaming services versus 81.1 million for services without ads according to Comscore
![Amagi FAST report](https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/6wuCdkccVaKQpghtwVDDPo-1200-75.jpg 1200w)
Study: Brazilian, Mexican Connected TV Uptake Growth Exceeds 90%
By Phil Kurz published
The growth from Q1 ’22 to Q1 2023 exceeded FAST channel adoption in the United States according to Amagi
![Money](https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/qYJEQ4GEmoQfU8NYpn2zcP-1200-75.jpg 1200w)
Direct Digital, Beeswax to Simplify Multicultural CTV Ad Buys
By George Winslow published
The Black-owned ad tech group is working FreeWheel's Beeswax to make it easier to buy multicultural and general market CTV ad inventory
![Xperi](https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/BNp8atPMax8K8WLAp73vPJ-1200-75.jpg 1200w)
Sharp Adopts TiVo’s OS for Smart TVs
By George Winslow published
Sharp is the second major partner to adopt TiVo’s independent media platform and operating system
![Nexxen logo](https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-320-75.png 320w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-450-75.png 450w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-500-75.png 500w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-650-75.png 650w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-840-75.png 840w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-970-75.png 970w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-1024-75.png 1024w, https://cdn.mos.cms.futurecdn.net/3s9XBGQ9eVefey9dCr8P9P-1200-75.png 1200w)
Nexxen Partners with Lumen on Attention Measurement
By George Winslow published
They will deliver an holistic attention measurement solution
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