Latest about Samba TV
Samba TV, Affinity Solutions Collaborate To Give Advertisers Full View of Consumer Journey
By Phil Kurz published
The partnership combines Samba TV’s viewership data with Affinity’s purchase media metrics
Second GOP Debate Viewed in 4.1M U.S. Homes
By George Winslow published
The second GOP debate on Sept. 27 was down 39% from the first debate when 6.6M U.S. households tuned in, according to Samba TV data
Viewers Expect Strikes To Extract Toll On Favorites; Late-Night TV Hit Hard, Says Samba TV
By Phil Kurz published
Two in three viewers believe shows will be delayed or canceled as a result of the strikes
Survey: Despite Economic Challenges, Holiday Spending Looks Strong
By George Winslow published
The Samba TV, HarrisX data bodes well for advertisers in the run-up to the holidays
Just Over 1.1M U.S. Households Watched 2023 FIFA Women’s World Cup Final
By Tom Butts published
Early morning TV schedules and Team USA's early exit from competition impacted ratings
Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
By George Winslow published
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
Are Ad-Supported Streaming Tiers Cannibalizing SVOD Subs?
By George Winslow published
New survey suggests they aren’t: 85% of the Netflix ad supported tier subs are new customers
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.