sponsorship Samba TV Expands Samba AI Measurement Capabilities Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship TCL Named Official TV Partner of the NFL The long-term deal will help TCL promote its TV brand in North America Samba TV to Provide Relo Metrics with Linear TV Data, Insights Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content and sponsorship effectiveness Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1FCC Commissioner Carr Appoints Arpan Sura Legal Advisor2Audio Mixing in the Age of Remote Production3Samba TV Expands Samba AI Measurement Capabilities 4Coastal Promotes Don Fisher to President and Chief Revenue Officer5Scripps Selects Its Second Journalism Journey Initiative Class