Opinions
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![audio](https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/AuoS5u7n4pZAPx33AzHCvT-1200-75.jpg 1200w)
The Evolution of Audio Production in Broadcasts
By Will Waters published
OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location
![YES](https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/pjY8N6bRWPG636tEE8vZhQ-1200-75.jpg 1200w)
Gamification in Broadcast: It’s All About the Eyeballs
By Pino Barile published
OPINION Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere
![Imagine](https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-320-75.jpeg 320w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-450-75.jpeg 450w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-500-75.jpeg 500w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-650-75.jpeg 650w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-840-75.jpeg 840w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-970-75.jpeg 970w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-1024-75.jpeg 1024w, https://cdn.mos.cms.futurecdn.net/Ys8EgGxUvfaFj6v8hL8FtY-1200-75.jpeg 1200w)
The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model
By TVBEurope Staff published
OPINION Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024
![Disney](https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/3xARCQNZPAUBd66GJW7iLS-1200-75.jpg 1200w)
Hulu: The Magic Wand in Disney's Digital Transformation
By Dan Goman published
Disney-Hulu "One App" bundle sets critical digital-first initiative in motion
![Cloud](https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-320-75.jpeg 320w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-450-75.jpeg 450w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-500-75.jpeg 500w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-650-75.jpeg 650w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-840-75.jpeg 840w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-970-75.jpeg 970w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-1024-75.jpeg 1024w, https://cdn.mos.cms.futurecdn.net/C77VQGDwxmLpLs3pZV8Fcd-1200-75.jpeg 1200w)
Is a Hybrid Cloud the Best Choice?
By Karl Paulsen published
CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities
![FMC](https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-320-75.jpeg 320w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-450-75.jpeg 450w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-500-75.jpeg 500w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-650-75.jpeg 650w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-840-75.jpeg 840w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-970-75.jpeg 970w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-1024-75.jpeg 1024w, https://cdn.mos.cms.futurecdn.net/yf9aGUhPYToTZuuSnqfFJm-1200-75.jpeg 1200w)
When it Comes to AI, Are We Putting the Cart Before the Horse?
By Phil Kurz published
OPINION Verance’s announcement of watermarking to fight deepfakes raises a troubling question
![DirecTV](https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-320-75.png 320w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-450-75.png 450w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-500-75.png 500w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-650-75.png 650w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-840-75.png 840w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-970-75.png 970w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-1024-75.png 1024w, https://cdn.mos.cms.futurecdn.net/FguZfp4taKSqS4CHZmGWHC-1200-75.png 1200w)
True Convergence: How Best Practices Translate from Digital to CTV and Linear
By Rose McGovern published
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format
![FilmRise graphic showing its channels](https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-320-75.jpg 320w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-450-75.jpg 450w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-500-75.jpg 500w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-650-75.jpg 650w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-840-75.jpg 840w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-970-75.jpg 970w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-1024-75.jpg 1024w, https://cdn.mos.cms.futurecdn.net/bUmJudFQwdEaxQEZtjcdwb-1200-75.jpg 1200w)
Breaking the FAST Barrier: How Content Creators Can Speed Ahead in the Streaming Revolution
By Srini KA published
OPINION FAST provides creators with additional avenues for generating growth and reaching new audiences
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