Latest about Opinons
The Evolution of Audio Production in Broadcasts
OPINION The future of broadcasting lies in the ability to manage complex, overlapping productions from a centralized, cloud-based location
Gamification in Broadcast: It’s All About the Eyeballs
OPINION Advanced visuals that resemble video game graphics in broadcast, especially within sports, are everywhere
The Trends of 2023: The End of the ‘One-Size-Fits-All’ Operating Model
OPINION Imagine Communications President Steve Reynolds reviews the past year, looks ahead to 2024
Hulu: The Magic Wand in Disney's Digital Transformation
Disney-Hulu "One App" bundle sets critical digital-first initiative in motion
Is a Hybrid Cloud the Best Choice?
CLOUDSPOTTERS JOURNAL Many organizations adopt a hybrid cloud platform to reduce costs, minimize risk and extend existing capabilities
When it Comes to AI, Are We Putting the Cart Before the Horse?
OPINION Verance’s announcement of watermarking to fight deepfakes raises a troubling question
True Convergence: How Best Practices Translate from Digital to CTV and Linear
OPINION Digital advertisers know that a proposal should rarely, if ever, be limited to one format
Breaking the FAST Barrier: How Content Creators Can Speed Ahead in the Streaming Revolution
OPINION FAST provides creators with additional avenues for generating growth and reaching new audiences
