DPP: The Media Industry is in a ‘Post-Transformative’ Phase

(Image credit: DPP)

The DPP has published a report summarizing the findings from The DPP Leaders’ Briefing 2023, its flagship conference and networking event bringing together the supplier and content provider community.

At the event, 37 senior executives from 31 major media organizations shared their three strategic priorities for the year ahead, with participating companies including Amazon Studios, BBC, DAZN, ITV, Mediaset, RTL Deutschland, Sky, The Walt Disney Studios, Warner Bros Discovery, and ZDF.

According to the report, the key phrase at the Briefing was AI, but the key theme was business effectiveness. 

“The media industry is in a post-transformation phase,” said DPP CEO Mark Harrison. “Organizations know what they need to do—which is to optimize their operations to drive revenue or reach. Any new technology—such as generative AI—is just a tool to help achieve that goal.”

The subtext for almost all the presentations at this year’s DPP Leaders’ Briefing was the same: doubts about the economics of subscription-based video-on-demand have coincided with the durability of scheduled programming—whether linear or online—to create a sense of opportunity to extend value, said the report.

The DPP report predicts that in 2024 the industry will increasingly hear technology and operational strategies placed in a business context—not a general, aspirational one, but a specific, quantifiable one.

The DPP Leaders’ Briefing 2023 summary report can be downloaded by all DPP members here.

This article originally appeared on TV Tech sister brand TVBEurope. 

Jenny Priestley

Jenny has worked in the media throughout her career, joining TVBEurope as editor in 2017. She has also been an entertainment reporter, interviewing everyone from Kylie Minogue to Tom Hanks; as well as spending a number of years working in radio. She continues to appear on radio every week and occasionally pops up on TV.